[ad.agio] generates several multidimensional reports with real-time drill-down and roll-up functionalities. Custom reports based on client business requirements are created upon request. All reports are available in Excel native format, HTML, PDF, XML and can be directly archived into the system for future availability. Advertiser and agencies can be given direct access to their campaign reports.

[ad.agio] is based on IBM DB2 relational database. As such, upon customer requests, Neodata can implement any SQL query to implement views (even materialized), group bys, filters, etc.
Also, [ad.agio] allows:

• sending reports by email on a specific schedule;
• creating template report for future availability;
• notifying when a report is ready;

[ad.agio] makes available all data collected to any external system via a web service API and/or XML file exchange.

[ad.agio] architecture guarantees complete privacy during data collection, storage, and presentation.
Neodata Group follows the IAB guidelines to count ad impressions.

POST-CLICK DATA-MINING ANALYSIS

According to optimization rules and automated analysis of data collected during the ad serving, the system suggests useful information to increase ROI. Post-click data mining analysis on customer specifications allows publishers to evaluate consumer behaviour by mining user’s activity within the network’s sites.